Pentagram worked with Reddit to evaluate its brand positioning with fresh eyes and create a cohesive set of brand methodologies for the future—all while preserving the company’s signature sense of conviviality and joy. Learn more about the project Play Zoom Enlarge Play Play Zoom Enlarge Play Play Play Play The design team introduced a conversation bubble as the new cornerstone of the brand’s visual identity. Learn more about the project Play Zoom Enlarge Play Play Zoom Enlarge Play Pentagram saw an opportunity to turn Snoo into a character as iconic as Super Mario and cement its role as Reddit’s mascot by formalizing its shape and details. Learn more about the project Play Zoom Enlarge Play Zoom Enlarge Play Zoom Enlarge Play
