Realme

Brand Identity, Brand Strategy

Brand identity for one of the biggest youth smartphone brands in the world.

As a new smartphone amongst a sea of others, Realme needed an identity that would set it apart and firmly establish it as a brand that young people could identify with.

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The visual identity system and logo are all based on the unmistakable ‘Realme Yellow’—a vibrant golden yellow color that pulses with energy.

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With a growing portfolio of products including laptops, tablets and wearables, Realme’s identity needed to work across a variety of platforms.

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Tractable

Brand Identity, Digital Design

Brand identity for the first computer vision unicorn for the insurance industry to help people repair, protect and transact on their homes and cars.

Realme