Play Zoom Enlarge The visual identity is built on the theme of ownership being a fluid continuum, with handsets changing hands and of customers being in control. Learn more about the project Play Zoom Enlarge Zoom Enlarge Playful tones of soft pink and pop blue add a human and fun feel to the more tech charcoal. These colours are on show throughout all aspects of the identity. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email