R² Factory

As a growing company, R² Factory wanted a new brand identity that would distinguish it from its parent company, but at the same time remain credible as a member of the Rolls-Royce family.

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Colour plays a key role in the new visual identity, reflecting R² Factory’s brand personality. The design team created a diverse and energetic palette with vibrant jewel-like colours that also feature as backgrounds for team portraits, which always appear in square format.

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Pentagram’s design team also created a suite of iconography that takes the identity’s modular, visual approach. The icons help to create a consistent design language which can aid accessibility and inclusivity.

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R² Factory

Brand Identity

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R² Factory