Quad Cinema

Brand Identity, Signage & Environmental Graphics

New York’s first multiplex reopens with a stunning new identity, signage and digital design.

The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

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A digital display features sequences from classics in the Cohen Film Collection.

A digital display features sequences from classics in the Cohen Film Collection.

1 A digital display features sequences from classics in the Cohen Film Collection.

Each letter in the name ‘Quad’ has been assigned to an individual theater in the four-screen cinema, where it appears as large-scale LED lighting in the ceiling.

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Each letter in the name “Quad” is assigned to an individual theater in the four-screen cinema.

Each letter in the name “Quad” is assigned to an individual theater in the four-screen cinema.

1 Each letter in the name “Quad” is assigned to an individual theater in the four-screen cinema.

Signage for the Quad Bar.

Signage for the Quad Bar.

‘Dance Ink’ (Vol. 8, No. 1)

Editorial Design

Editorial design for Volume 8, Number 1 of ‘Dance Ink.’

Quad Cinema