Play The branding uses the ‘dimple’ of the iconic Amazon smile as a catalyst to move viewers through an infinite ripple of their favorite content. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play Zoom Enlarge Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Amazon developed a brand strategy that envisions the platform as a ‘rabbit hole’ of entertainment where viewers can get lost in millions of content choices. Learn more about the project Play Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge The font is designed to go with dozens of playful symbols, dubbed ‘Iconics,’ that can represent various genres…and offer yet another inside wink and nod for fans. Learn more about the project Play Play Zoom Enlarge Play Play Play Zoom Enlarge Play Share: Twitter, LinkedIn, Email
