Pentagram partner Samar Maakaroun was invited by Porsche to create a social media campaign celebrating Ramadan, taking inspiration from the tagline ‘Driven by Dreams’, or أحلامنا تقودنا in Arabic. Learn more about the project Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Ramadan is a time of both individual reflection and collective celebration, and the aim was to develop a visual concept that embraced this dichotomy, connecting moments both personal and shared. Learn more about the project Play Play Zoom Enlarge Zoom Enlarge The letterforms grew around dual motifs of the circle—representing the moon, a source of light—and the line, which served as the connecting thread. As the letters combine, the mushrabiya screen is built. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge
