Playwrights Horizons

Brand Identity

A writer’s theater solely dedicated to cultivating new American playwrights, composers, and lyricists by developing and producing their work.

1 Season brochure.

Season brochure.

Season brochure.

Each playwright's handwritten “Playwrights” accompanies the promotion of their show.

Each playwright's handwritten “Playwrights” accompanies the promotion of their show.

The identity puts the focus on the writers, who also appear in the season brochure.

The identity puts the focus on the writers, who also appear in the season brochure.

2 Each playwright's handwritten “Playwrights” accompanies the promotion of their show. 3 The identity puts the focus on the writers, who also appear in the season brochure.

The identity features a rotating cast of logos, handwritten by the playwrights themselves.

Learn more about the project

The identity on social media.

The identity on social media.

All eight versions of the handwritten logo are used at random on letterhead and business cards.

1 The identity on social media. 2 All eight versions of the handwritten logo are used at random on letterhead and business cards. 3 Envelopes.

Envelopes.

Envelopes.

Cap.

Cap.

News bulletin.

News bulletin.

News bulletin.

News bulletin.

4 Cap. 5 News bulletin. 6 News bulletin.

OpenView

Brand Identity, Naming

A Boston-based venture capital firm that exclusively invests in and helps grow expansion-stage software companies to their full potential.

Playwrights Horizons