Play Zoom Enlarge The new identity is composed of simple graphic ingredients that provide a kit of parts for applications ranging from menus to environmental graphics. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge The ‘UP’ is elevated and underlined, turning it into an ownable graphic device and adaptable language unit, which can be added to a wide variety of root words across the identity. Learn more about the project Zoom Enlarge Zoom Enlarge Pentagram also designed a comprehensive program of environmental graphics for the restaurant, which are located in a wide variety of areas and required a flexible system that can be adapted accordingly. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email