Perot Museum of Nature and Science

Brand Identity

New identity uses a pair of distinctive red brackets in place of the letter ‘O’ in the name Perot as a frame where a wide range of iconography can move in and out of the logotype over time.

The contemporary red brackets contrast the intentionally classic and timeless wordmark set in upper- and lowercase Caslon, and are used as branding elements in other parts of the identity system as well.

Learn more about the project

Texas Cultural Trust

Brand Identity, Brand Strategy

Brand identity for the statewide nonprofit organization with the mission to support the arts and art education initiatives.

Perot Museum of Nature and Science