In 1937, Shell Oil commissioned a model from Norman Bel Geddes to demonstrate how traffic would flow in 1960. The model city was used in advertisements that year and, interestingly, the imagined city is a close approximation of what we see today. Pentagram Papers 11: The City of Tomorrow: Model 1937 is a collection of unpublished photographs of Bel Geddes model.
‘Pentagram Papers 11: The City of Tomorrow: Model 1937’
Book Design
Book design for the series' eleventh publication.
