Peach Coffee Roasters

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The new Peach wordmark references vintage produce labels.

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Script “P" mark inspired by a neon sign in a Peach coffee shop.

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A “Pointer” dog named Peaches is the company’s new mascot.

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Peach Coffee Roasters is a friendly, down-home operation with two cozy coffee shops in the Atlanta area–one in Johns Creek and one in Westside Atlanta–and a loyal band of proud Georgia-native supporters.

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Patterns printed on the gussets of the new coffee bags.

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Simple labels clearly identify Peach’s wide variety of coffees.

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Version of wordmark emblem featuring Peach's new Pointer mascot.

The design team researched vintage fruit-crate labels, especially old Georgia peach labels, and created an original wordmark emblem that stylistically harkens back to those early days of agriculture.

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Sampling of Peach coffee labels often named with Southern wit.

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Peach coffee cups in three new brand colors.

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Redesigned coffee bags are compostable and sustainable.

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Gingham patterns printed on the gussets of the new coffee bags.

A set of new graphic patterns were created alongside the new color palette, featuring a classic gingham pattern inspired by Sid Mashburn, an Atlanta-based menswear legend who is also a friend and enthusiastic supporter of Peach Coffee Roasters.

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