Building on OSL’s role as a pioneer in the industry, the strategy focused on enhancing its presence, refining its voice, and striking a balance between institutional credibility and retail accessibility. Learn more about the project Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Implementation extended across a broad range of physical and digital touchpoints, forming a cohesive visual identity that strengthens OSL’s brand presence and reinforces its commitment to innovation and accessibility. Learn more about the project Play Zoom Enlarge Zoom Enlarge The goal was to create a distinct and versatile brand identity that could be quickly implemented and seamlessly adapted across different languages and cultures. Learn more about the project Zoom Enlarge Zoom Enlarge