OPPO

Brand Identity

Brand identity framework for one of the world's largest smartphone technology companies.

Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs.

Learn more about the project

“Oppolence” brand identity film directed by Studio Lernert & Sander.

The development of OPPO Sans is a significant undertaking that shows OPPO’s care for quality, craftsmanship and uniqueness in every detail.

Learn more about the project

The branding framework makes the counterform ellipse of the logo an iconic, instantly recognizable shape that OPPO can own as part of its visual language.

Learn more about the project

OPPO launch event in Shanghai.

OPPO launch event in Shanghai.

NYC Parks

Brand Identity, Signage & Environmental Graphics

Identity and signage program for one of the world's largest urban park systems.

OPPO