OpenView

The new OpenView identity set in a custom stencil typeface.

Naming was developed for the different channels within the company.

1 The new OpenView identity set in a custom stencil typeface. 2 Naming was developed for the different channels within the company. 3 OpenView Stencil custom typeface.

Enlarge 3

OpenView Stencil custom typeface.

Enlarge 4

OpenView Regular.

Enlarge 5

OpenView Bold weight.

Enlarge 6

Monogram reversed out of shapes.

4 OpenView Regular. 5 OpenView Bold weight. 6 Monogram reversed out of shapes.

To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency.

Learn more about the project

Enlarge

Enlarge 1

Color palette.

Enlarge 2

Custom icons.

1 Color palette. 2 Custom icons. 3 Business cards.

Enlarge 3

Business cards.

Enlarge

The clean geometry and openness of the typography has been expanded into a system of custom icons that depict characteristics of the company and stages of the VC process, as well as universal icons used in office signage.

Learn more about the project