OpenView

The new OpenView identity set in a custom stencil typeface.

Naming was developed for the different channels within the company.

1 The new OpenView identity set in a custom stencil typeface. 2 Naming was developed for the different channels within the company. 3 OpenView Stencil custom typeface.

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OpenView Stencil custom typeface.

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OpenView Regular.

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OpenView Bold weight.

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Monogram reversed out of shapes.

4 OpenView Regular. 5 OpenView Bold weight. 6 Monogram reversed out of shapes.

To create a bold and confident identity in line with OpenView’s productive approach, the designers developed a fresh take on stenciling, a centuries-old form of typography universally known for its ease and efficiency.

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Color palette.

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Custom icons.

7 Color palette. 8 Custom icons. 9 Business cards.

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Business cards.

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The clean geometry and openness of the typography has been expanded into a system of custom icons that depict characteristics of the company and stages of the VC process, as well as universal icons used in office signage.

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