The positioning places the all-star design team at the forefront, reflected in the tagline “Downtown luxury, uptown pedigree.” Learn more about the project Play Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand is signaling a youthful, fashion-forward vibe, promising the resurging mix of retail, restaurants, bars and parks that are blossoming in this newly thriving historic center of the city. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The color palette is dominated by a strong red, a differentiator in a world of beige and gray typically seen in luxury real estate marketing. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge