Pentagram has designed a new graphic identity and website for OLIN, a landscape architecture, urban design and planning firm based in Philadelphia. OLIN is the recipient of the 2008 Cooper-Hewitt National Design Award for Landscape Design and is internationally recognized for creating spaces that promote social interaction as well as for emphasizing environmental, economic and social sustainability in their work.
The firm was previously known as Olin Partnership, and the identity and website coincide with the introduction of the abbreviated name. The identity comprises an icon of two perfect circles and a signature in Gotham Black characterized by its redrawn “O." The simplicity of the name and mark are counterbalanced by vibrant color options and flexible logo compositions that allow for a customizable identity. The OLIN website extends the identity into a navigable experience that encourages users to view the firm’s work through a series of different lenses. The result is an intuitive environment that complements the firm’s deep understanding of public space.
