Working with executive director Jay Wegman, Pentagram designed the promotional brochure for the NYU Skirball's Spring 2022 season, building on the brand identity they created in 2017 for the New York University center for the performing arts.
Print is an integral part of the NYU Skirball identity, which was inspired by the counterculture heritage of Greenwich Village and the rich graphic traditions of downtown NYC—gig posters, handmade flyers, ‘zines and alternative newspapers. Typography is set in Druk and Druk Wide, designed by local NYC foundry Commercial Type.
