NYC Parks

Brand Identity, Signage & Environmental Graphics

Identity and signage program for one of the world's largest urban park systems.

The shape of the leaf was streamlined to give it a more modern appearance.

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The modular signage system replaces a cacophony of signs and messaging in the parks.

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IBM Data Visualization Guidelines

Brand Identity, Data Driven Design

Guidelines enable 1,500 IBM designers to create meaningful, consistent, and effective data visualizations across more than 1,000 software products.

NYC Parks