Nuts.com

Brand Identity, Packaging

New identity and packaging for the online retailer of nuts, dried fruit, snacks, chocolate, coffee and tea.

Redesigned packaging featuring the new identity.

Redesigned packaging featuring the new identity.

The redesign incorporates this irreverent and chatty tone of voice into the packaging with friendly hand-drawn typography and illustrations.

Learn more about the project

The Nuts.com typeface is based on a hand-drawn alphabet drawn by Michael Bierut.

The Nuts.com typeface is based on a hand-drawn alphabet drawn by Michael Bierut.

The new Nuts.com logo with variations.

1 The Nuts.com typeface is based on a hand-drawn alphabet drawn by Michael Bierut. 2 The new Nuts.com logo with variations.

The brand's cartoon mascots have been redrawn by illustrator Christoph Niemann.

The University of Chicago Magazine

Editorial Design

Editorial redesign of the school’s alumni magazine.

Nuts.com