North Carolina Museum of Art

Brand Identity, Signage & Environmental Graphics

Identity and signage for the museum in Raleigh, North Carolina.

Working with the NCMA staff, Pentagram developed a custom alphabet based on the expansion building's most distinctive architectural feature: the oval-shaped skylights that will bring light into all the new gallery spaces.

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The Doomsday Clock

Brand Identity

Update of the graphic symbol of the world’s proximity to nuclear annihilation.

North Carolina Museum of Art