The design for NLand’s letterhead and business cards employs a combination of branding elements.
The Pentagram team designed custom icons for the surf park’s signage and wayfinding.
The Pentagram team designed custom icons for the surf park’s signage and wayfinding. dj_nland_43 The
The shorthand logo. A floppy surf hat is a good thing to have in the Texas sun.
The Pentagram team designed a variety of apparel and gear for the park’s fully stocked surf shop.
The “Make Waves” tagline patch on a t-shirt.
The new logotype flies on a flag at the entrance to the surf park.
Pentagram designed all the wayfinding signage and consulted on the design of the park buildings.
Custom icons featured on signage at the park.
Custom flags indicate surf zones at the park.
NLand’s park map utilizes Pentagram’s icon system.
The wayfinding system was designed to be modern and intuitive.
The park’s homepage features black-and-white photographs by Kenny Braun and a conditions report.
NLand’s website compares the new surfing concept to a ski resort.
The park’s website clearly explains and informs the audience about the new sport with custom infogra
The online menu for NLand’s Blue Prairie restaurant.
The NLand mobile site was designed to be informative and easy to use.
