New Mexico Museum of Art

Brand Identity, Digital Design

Comprehensive identity system and website for New Mexico’s first art museum.

Nma Webphotos 1

The identity can be used in three interchangeable colors.

The identity can be used in three interchangeable colors.

The front facade of the over one hundred year-old museum.

The front facade of the over one hundred year-old museum.

Throughout its long history, the New Mexico Museum of Art has grown and redefined itself to adapt to shifting trends in art and museum practices.

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The “Before and After” logotypes.

The “Before and After” logotypes.

The turned “M” resembles the zigzag designs used by Acoma Pueblo potters.

The turned “M” resembles the zigzag designs used by Acoma Pueblo potters.

The refreshed palette consists of colors found in the century-old museum.

The refreshed palette consists of colors found in the century-old museum.

Pentagram started by exploring contemporary typefaces that felt authentic to the culture of New Mexico and reflected the organic, faux-adobe construction of the museum’s historical structure.

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An example of the new horizontal logotype.

An example of the new horizontal logotype.

The reworked website lets the museum’s art be the hero.

The updated color palette introduces three vibrant shades that correspond with the original décor of the museum, but also evoke the beauty and rich heritage of New Mexico.

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The new “Lazy M” icon can be used by itself.

The new “Lazy M” icon can be used by itself.

Design explorations for a new marquee sign in front of the museum.

Design explorations for a new marquee sign in front of the museum.

‘Jean-Michel Basquiat: King Pleasure’

Brand Identity, Book Design

Visual campaign, exhibition graphics, merchandise and book for a major retrospective of the influential artist.

New Mexico Museum of Art