National Ambulance Mental Health Group

The NAMHG wanted an identity that would both raise awareness for the work it does and help promote the agenda for this often-overlooked group of patients.

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When used on its own, the monogram references the harmony that’s needed between mind and body, which is the focus of the NAMHG. When repeated, it represents community and becomes a graphic element which can be used to visualise infographics.

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The new identity was designed to work across all platforms and sizes, from social media icons to large-scale environmental graphics.

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It was important that the logo would work on its own, as well as alongside the iconic blue NHS, and the more traditional Ambulance Service logos. 

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