Museum of Chinese in America

Brand Identity, Signage & Environmental Graphics

Identity and wayfinding for the museum dedicated to presenting the history, heritage, culture and diverse experiences of people of Chinese descent in the United States.

The square logos—one the museum’s full name, the other the acronym—work in combination with their typical “chop” in Chinese characters, which the designers also modified.

Learn more about the project

‘Uchi’

Book Design

Cookbook featuring recipes by Tyson Cole, founder and chef at Uchi, an acclaimed Japanese restaurant in Austin, Texas.

Museum of Chinese in America