MUBI Sonic Ident

[Sound on] A much more condensed version of the ident, featuring the same techniques but with a compact arrangement and DNA.

Yuri used several techniques that pay homage to the heritage and legacy of both cinema and music. By referencing historical moments, he evokes a strong image in the ears and minds of the very discerning audience who use and love MUBI.

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A commercial reel to reel tape recorder that was used to a add lo-fi quality and collaged sound to the ident.

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Tape used in the reel to reel machine, making incisions and splices to create new audio combinations.

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A technique created by Norman McLaren that exploits the use of a sound-track on a film strip that can be drawn on with a pen to create dynamic and bold percussive sounds.

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Yuri Suzuki plays a Theremin on the ident, which adds an evocative and eerie quality, similar to that of an opera singer.

The highly expressive nature of strings gives the ident a great depth of emotion and character. This sits beautifully above the experimental textures provided by the tape sounds.

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[Sound on] The Sonic ident takes direct reference from the 7 dots used in the visual identity by Spin, which represents ‘Cinema, the 7th art’. Here, Yuri takes the 7 dots, turning them into 7th chords and arranged in a 3-3-1 chordal pattern.

[Sound on] Visualisation of the final ident’s arrangement.

[Sound on] The ident was crafted so that it would sound beautiful across all touchpoints, from a full Dolby surround sound system, to the speaker in a smartphone. This is achieved by working within a fixed frequency range that works across all devices.

MUBI Sonic Ident

A sonic ident for the independent film streaming service.

Tribeca Festival

Brand Identity, Brand Strategy

Identity refresh and branding for the cultural event in New York City, launched to coincide with its twentieth anniversary.

MUBI Sonic Ident