[Sound on] A much more condensed version of the ident, featuring the same techniques but with a compact arrangement and DNA.
A commercial reel to reel tape recorder that was used to a add lo-fi quality and collaged sound to the ident.
Tape used in the reel to reel machine, making incisions and splices to create new audio combinations.
A technique created by Norman McLaren that exploits the use of a sound-track on a film strip that can be drawn on with a pen to create dynamic and bold percussive sounds.
Yuri Suzuki plays a Theremin on the ident, which adds an evocative and eerie quality, similar to that of an opera singer.
[Sound on] The Sonic ident takes direct reference from the 7 dots used in the visual identity by Spin, which represents ‘Cinema, the 7th art’. Here, Yuri takes the 7 dots, turning them into 7th chords and arranged in a 3-3-1 chordal pattern.
[Sound on] Visualisation of the final ident’s arrangement.
[Sound on] The ident was crafted so that it would sound beautiful across all touchpoints, from a full Dolby surround sound system, to the speaker in a smartphone. This is achieved by working within a fixed frequency range that works across all devices.
