MoMA

Brand Identity

Brand identity system for the Museum of Modern Art in New York, one of the world's largest art institutions.

The new identity establishes a system for the consistent treatment of images and type.

The new identity establishes a system for the consistent treatment of images and type.

A poster using the new system, which makes dramatic use of images.

A poster using the new system, which makes dramatic use of images.

The new system employs prominent use of the MoMA logo as a graphic device, dramatic cropping and juxtapositions of artwork, and a brighter color palette to create a bold, contemporary image.

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The new identity's vertical logo placement echoes signage on the museum's façade.

Print communications designed using the new identity.

Print communications designed using the new identity.

Installation in the Fifth Avenue and 53rd Street subway station across the street from the museum.

Installation in the Fifth Avenue and 53rd Street subway station across the street from the museum.

Self Portrait Zone

Interiors & Architecture, Exhibition Design

Architecture and exhibition design for a project housed in the Millennium Dome.

MoMA