The new identity takes emphasis away from the supersized ampersand that had previously dominated visuals, shifting the focus to the whole Mills & Boon name—which is where the brand equity lies. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge The graphic system and resulting style guide use a combination of tight crops and filters for the imagery, alongside considered typography and flexible colour palettes. Learn more about the project Zoom Enlarge As well as the overarching brand, Pentagram worked with Mills & Boon to streamline its series model, developing directional concepts that serve as a standard for its in-house team. Learn more about the project Zoom Enlarge Zoom Enlarge Previous 'Modern' series Zoom Enlarge The aspirational Modern series borrows from the aesthetic of style magazines, delivering a contemporary elegance that places the focus on characters. Learn more about the project Zoom Enlarge The resulting covers allow readers to project their own fantasies onto the Mills & Boon promise, and are more appealing in a today’s retail environment. Learn more about the project Zoom Enlarge Share: Twitter, LinkedIn, Email
