What Moore lacked in corporate branding experience, she made up for in enthusiasm and imagination: she submitted over two dozen names for consideration, each one more delightful—and unlikely—than the last. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Pentagram commissioned the illustrator Seymour Chwast imagine what automobiles named ‘The Intelligent Whale,’ ‘The Dearborn Diamante’ and ‘The Utopian Turtletop’ might actually look like. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email