The brand positioning differentiates Maxwell by balancing its experience and state-of-the-art technology with a deep understanding of what nourishes communities. Learn more about the project Play Play Play Play The new identity introduces a wordmark, icon, color palette, and imagery style that help define the brand as both relatable and human, as well as trusted and established. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge
