Maudie's Tex-Mex

Brand Identity, Signage & Environmental Graphics

Brand identity and environmental graphics for an all-natural Tex-Mex restaurant in Austin, Texas.

The Maudie's look was inspired by the unintentional bad printing and random non-design of the posters and menus found on the streets of border towns like Juarez and Nuevo Laredo.

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The Maudie's identity is inspired by street posters and cantina graphics.

The Maudie's identity is inspired by street posters and cantina graphics.

A National Margarita Day t-shirt with a playful

A National Margarita Day t-shirt with a playful "Sgt. Pepper" army badge graphic.

1 The Maudie's identity is inspired by street posters and cantina graphics. 2 A National Margarita Day t-shirt with a playful "Sgt. Pepper" army badge graphic. 3 A graphic t-shirt for National Margarita Day at Maudie's.

A graphic t-shirt for National Margarita Day at Maudie's.

A graphic t-shirt for National Margarita Day at Maudie's.

The Maudie's identity displayed on the side of a delivery truck.

The Maudie's identity displayed on the side of a delivery truck.

‘USC Dornsife 100’

Editorial Design

Fact book for USC's College of Letters, Arts, and Sciences.

Maudie's Tex-Mex