Play The new logo abstracts the materials depicted in the ‘legs’ of the previous M, making the simplified elements the foundation for an extended graphic language. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The new identity communicates energy and creativity with a graphic simplicity that helps it stand out in New York’s visual landscape and on social media. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Photo by Anna Droddy Zoom Enlarge Photo by Anna Droddy The vibrant brand yellow is inspired by the bins on the shelves in the MTA warehouse and also pays homage to iconic NYC symbols—taxi cabs, school buses, the N/R train. Learn more about the project Zoom Enlarge Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge
