Marina Bay Sands

At the center of the new brand vision is an elegant wordmark with letterforms shaped to express the graceful curves and lines of the iconic architecture.

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The wordmark's letterforms are shaped to express the graceful curves and lines of the iconic architecture.

The custom typography of the logotype extends to a full family of fonts that includes the primary typefaces Marina Bay Serif.

The color palette balances the internal and external spaces of the resort, reflecting both the natural and built environments.

The branding conveys refined modern luxury with a timeless elegance, rooted in Singapore’s culture, with a contemporary Asian sensibility.

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Marina Bay Sands is now reaching a significant milestone in a US $1.75 billion revitalization that is designed to elevate every facet of its guest and hospitality experience.

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