The wordmark's letterforms are shaped to express the graceful curves and lines of the iconic architecture.
The custom typography of the logotype extends to a full family of fonts that includes the primary typefaces Marina Bay Serif.
The color palette balances the internal and external spaces of the resort, reflecting both the natural and built environments.
The creative and design studio Frosty, working in collaboration with the Marina Bay Sands internal creative team, developed a comprehensive brand system encompassing extensive color palettes, graphic patterns, promotional materials, and a diverse array of guest and visitor experiences.
The global brand campaign is created by Marina Bay Sands and Frosty in collaboration with acclaimed director Celine Song for film and Shanghai-based fashion photographer Nick Yang for still imagery.
The color palette balances the internal and external spaces of the resort, reflecting both the natural and built environments.
