Marina Bay Sands

At the center of the new brand vision is an elegant wordmark with letterforms shaped to express the graceful curves and lines of the iconic architecture.

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The wordmark's letterforms are shaped to express the graceful curves and lines of the iconic architecture.

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A new brand message of “Above Beyond” celebrates the timelessness, spirit, and energy of Marina Bay Sands.

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The custom typography of the logotype extends to a full family of fonts that includes the primary typefaces Marina Bay Serif.

The branding conveys refined modern luxury with a timeless elegance, rooted in Singapore’s culture, with a contemporary Asian sensibility.

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The color palette balances the internal and external spaces of the resort, reflecting both the natural and built environments.

The Creative & Design Studio Frosty developed a comprehensive brand system in tandem with the Marina Bay Sands internal creative team.

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The Global Brand campaign, created by Marina Bay Sands and Frosty in collaboration with acclaimed director Celine Song for film & Shanghai-based fashion photographer Nick Yang for still imagery.

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Marina Bay Sands is now reaching a significant milestone in a US $1.75 billion revitalization that is designed to elevate every facet of its guest and hospitality experience.

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