Maker Mile

Maker Mile’s ambition is to be an itinerant project which can spread and expand, bringing attention to the crafts which define the identity of different cities.

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The ‘Venice edition’ features warm terracotta, reminiscent of Venetian rooftops and architectural facades. Each city edition will have its own unique colour, with the expanded palette comprising of a set of diverse and joyful shades.

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The horizontal bar of the letter ‘L’ in ‘Mile’ extends to emphasise the idea of reaching out, symbolising something which is always on the move, and a space where everything comes to life.

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The design team created a flexible and dynamic visual system which can work across many different formats and create unexpected connections between disciplines.

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Pentagram’s playful and expressive identity perfectly encapsulates Maker Mile’s admirable ambition to spread the word about the joy of craft, and to support and encourage makers from around the world.

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