LuxAlgo

The driving force behind the refresh was to enable LuxAlgo to appeal to a wider audience and continue to grow from an ambitious start-up into an established industry player.

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The brand refresh needed to allow LuxAlgo to build on its reputation for clear and insightful tools in a fresh and simple way, making the brand as memorable as possible, and helping it stand out from copycats in the marketplace.

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Inspired by the symbol becoming a prism that refracts light and opens up new horizons for users, a supporting series of gradients and colour palettes help unify the brand across all touchpoints and marketing channels.

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