lululemon practice

Brand Identity, Packaging

Design of the brand identity framework and membership kits for the first loyalty program from the activewear retailer.

Eo Lululemon Practice 01

The custom practice typography appears in orbital patterns that evoke the movement, flow and repetition of one’s yoga or fitness practice.

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The welcome kit’s unique design reflects the premium nature of the brand, with custom structural packaging, high-quality materials, and details that make it feel special.

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lululemon manifesto

Brand Identity

A typographic pattern captures the core values of the activewear and lifestyle brand.

lululemon practice