London Taxi Drivers’ Charity for Children

Brand Identity

A new brand identity for the charity run by black cab drivers which helps children who are most in need.

The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape.

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The identity uses the front view of the iconic hackney carriage to communicate the aims of the LTCFC and give them a friendly ‘face’ that will appeal to both donors and the children that they help.

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Legends of Runeterra

Brand Identity

Brand identity for the digital collectible card game set in the world of League of Legends and developed by Riot Games.

London Taxi Drivers’ Charity for Children