London Fashion Week (SS19)

Pentagram's work expanded on the ideas explored during Autumn/Winter 2018, with the theme of ‘Discovery’ again at its core.

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For London Fashion Week Men’s, Pentagram asked participating designers to submit an object that inspired the creation of their latest collection.

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Photogrammetry was used to take 3D scans of the objects, to once again link back to the ever-growing presence of technology in the fashion industry. 

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Fashion imagery took centre stage during London Fashion Week, where a collage-aesthetic was used to convey the diversity of the participating designers.

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The images interacted and collided with the overlaid typographic grid-system, this time built using the classic serif Louize Display typeface.

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To close the season, London Fashion Week Festival’s identity ties in the same graphic language and typography as the womenswear showcase, which injects a contemporary couture aesthetic to the consumer-facing festival.

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