London Design Festival 2016

Brand Identity

Taking inspiration from Eames' belief that design is in the details, Pentagram produced its tenth identity for the London Design Festival.

The London Design Festival’s title is used as the basis of the graphic solution and has been zoomed into at several points. This focus on the minutiae reveals the negative spaces and elegant swashes of the characters themselves.

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HOTSHOT

Brand Identity, Packaging

Identity and packaging design for a new sports shot that prevents and treats muscle cramps.

London Design Festival 2016