London Design Biennale

Brand Identity

An expanding and contracting identity for the world's first design focused biennale, created by the minds behind the London Design Festival.

The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year.

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The identity is a bookend for its content. The expanding and contracting logo is a device for entries to sit within, acting as a portal for the installations to take centre stage.

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The Federation

Brand Identity, Digital Design

Brand identity, website and messaging for an art action group formed to keep cultural borders open and fight defunding of the arts.

London Design Biennale