London Design Biennale 2018

Brand Identity, Digital Design, Campaigns

A visual identity inspired by Charles Darwin’s seven universal emotions.

Pentagram created and commissioned a series of arresting masks handmade by Wakefield-based paper artist Andy Singleton and photographed by London-based John Ross.

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Avoiding over-the-top and explicit depictions of the emotions in question, the masks allow the viewer the space to interpret and decode meaning.

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London Fashion Week (SS19)

Brand Identity, Digital Design, Campaigns

Identity, campaign and graphic system for the British Fashion Council.

London Design Biennale 2018