Lilly Pulitzer

Lilly Pulitzer was a true creative original and a visionary entrepreneur who had a brilliant idea and turned it into a phenomenon.

Learn more about the project

Enlarge

Lilly Pulitzer (1931-2013), the American entrepreneur, fashion designer and socialite who founded her namesake brand.

Enlarge

The fashion label became known for its sleeveless shift dresses in bright, colorful patterns and the mother-daughter dress.

Enlarge

Pulitzer was a friend and classmate of Jacqueline Bouvier at Miss Porter’s School, then as First Lady Jackie Kennedy helped popularize the fashions in the 1960s.

Enlarge

The Lilly Pulitzer print studio at the flagship in Palm Beach.

Enlarge

The Lilly Pulitzer flagship on Worth Avenue in Palm Beach.

The Lilly Pulitzer logo has always been a script typeface, purportedly based on her handwriting, but it has appeared in various iterations.

Learn more about the project

Enlarge

The evolution of Lilly Pulitzer logos over the years includes the previous logo, top left, and variations with nicknames like the Lilly and the Loopy Lilly.

Logo explorations incorporated characteristics from various logos across the history of the brand.

Enlarge

Logo exploration.

Logo explorations incorporated characteristics from various logos across the history of the brand.

Enlarge

Logo exploration.

Logo exploration inspired by the previous logo known as “The Lilly.”

Enlarge

Logo exploration.

The final logo features typography that is slightly less upright and has new loops and ligatures.

Characteristics from several of the previous logos have been incorporated into the new wordmark, with a contemporary script that is strong, simple and powerful.

Learn more about the project