![Lilly Pulitzer (1931-2013), the American entrepreneur, fashion designer and socialite who founded her namesake brand.](https://pentagram-production.imgix.net/7cd3fd35-3ba0-4cc3-aea7-0a7ff27c1979/1LP1lilly1.png?rect=0%2C0%2C3840%2C2160&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
Lilly Pulitzer (1931-2013), the American entrepreneur, fashion designer and socialite who founded her namesake brand.
![The fashion label became known for its sleeveless shift dresses in bright, colorful patterns and the mother-daughter dress.](https://pentagram-production.imgix.net/7cd3fd35-3ba0-4cc3-aea7-0a7ff27c1979/2LP2lilly2.png?rect=0%2C0%2C3840%2C2160&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
The fashion label became known for its sleeveless shift dresses in bright, colorful patterns and the mother-daughter dress.
![Pulitzer was a friend and classmate of Jacqueline Bouvier at Miss Porter’s School, then as First Lady Jackie Kennedy helped popularize the fashions in the 1960s.](https://pentagram-production.imgix.net/7cd3fd35-3ba0-4cc3-aea7-0a7ff27c1979/3LP3jackieo.png?rect=0%2C0%2C3840%2C2160&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
Pulitzer was a friend and classmate of Jacqueline Bouvier at Miss Porter’s School, then as First Lady Jackie Kennedy helped popularize the fashions in the 1960s.
![The Lilly Pulitzer print studio at the flagship in Palm Beach.](https://pentagram-production.imgix.net/7cd3fd35-3ba0-4cc3-aea7-0a7ff27c1979/4LP4palmbeach1.png?rect=0%2C0%2C3840%2C2160&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
The Lilly Pulitzer print studio at the flagship in Palm Beach.
![The Lilly Pulitzer flagship on Worth Avenue in Palm Beach.](https://pentagram-production.imgix.net/7cd3fd35-3ba0-4cc3-aea7-0a7ff27c1979/5LP5palmbeach2.png?rect=0%2C0%2C3840%2C2160&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
The Lilly Pulitzer flagship on Worth Avenue in Palm Beach.
![The evolution of Lilly Pulitzer logos over the years includes the previous logo, top left, and variations with nicknames like the Lilly and the Loopy Lilly.](https://pentagram-production.imgix.net/7cd3fd35-3ba0-4cc3-aea7-0a7ff27c1979/7LP7logos.png?rect=0%2C0%2C3840%2C2160&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
The evolution of Lilly Pulitzer logos over the years includes the previous logo, top left, and variations with nicknames like the Lilly and the Loopy Lilly.
![Logo exploration.](https://pentagram-production.imgix.net/4967b821-726a-43c5-8370-43c1e9f0a11c/9Logofullscript.png?rect=0%2C0%2C1920%2C1080&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
Logo exploration.
![Logo exploration.](https://pentagram-production.imgix.net/4967b821-726a-43c5-8370-43c1e9f0a11c/11Logofullscript.png?rect=0%2C0%2C1920%2C1080&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
Logo exploration.
![Logo exploration.](https://pentagram-production.imgix.net/4967b821-726a-43c5-8370-43c1e9f0a11c/13Logofullscript.png?rect=0%2C0%2C1920%2C1080&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
Logo exploration.
![The Lilly Pulitzer store in Cranston, Rhode Island, the first new location to open with the updated identity.](https://pentagram-production.imgix.net/4967b821-726a-43c5-8370-43c1e9f0a11c/18Storefront.png?rect=0%2C0%2C3072%2C4608&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=960)
The Lilly Pulitzer store in Cranston, Rhode Island, the first new location to open with the updated identity.