Play Play Zoom Enlarge Play Play The branding positions photonics as the new computing paradigm and Lightmatter as the company ready to take the world into the future. Learn more about the project Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge The Lightmatter brand exemplifies the company’s revolutionary technology through an approachable, almost playful visual and verbal identity. Learn more about the project Play Play Zoom Enlarge Play Play Play Play Zoom Enlarge Lightmatter’s tech is complex and significant, but the retro-futuristic aesthetic helps make brand expressions appropriately light-hearted, uplifting and engaging. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The approachable and engaging identity is reflected in the industrial design of the hardware. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email