Leafs by Snoop

Animated version of the Leafs by Snoop logo.

Flower boxes come in various sizes and are labeled with colored stickers for different flavors.

1 Animated version of the Leafs by Snoop logo. 2 Flower boxes come in various sizes and are labeled with colored stickers for different flavors. 3 Flower boxes open to reveal the California Cool interior and selected quotes by Snoop Dogg.

Enlarge 3

Flower boxes open to reveal the California Cool interior and selected quotes by Snoop Dogg.

Enlarge

Flower boxes open to reveal the California Cool interior.

Enlarge

1/4 oz, 1/8 oz, and 1oz sizes of Flower.

Enlarge

The challenge was creating a brand that captured Snoop’s unique personality and style. At the same time, it was important that it appeal to a broad spectrum of users.

Learn more about the project

Enlarge

Enlarge 1

Each sticker is labeled with instructions on how to use the product.

1 Each sticker is labeled with instructions on how to use the product. 2 A top-down view into the flower box showing the lid of the medical bottle.

Enlarge 2

A top-down view into the flower box showing the lid of the medical bottle.

Enlarge

There are six original flavors of medically and recreationally dosed cannabis chocolate bars.

Enlarge

The fresh, simple look of the packaging carries over to the website, which also features the cannabis paisley pattern, bright color palette, and faceted California photography, as well as images of the LBS packages.

Learn more about the project

Enlarge

Leafs by Snoop

Brand Identity, Digital Design, Packaging, Naming

Brand identity, packaging, and website design for Snoop Dogg's line of medical and recreational marijuana-related products.

‘The Masters Series: Michael Bierut’

Exhibition Design

The first comprehensive retrospective of the graphic designer and Pentagram partner's 35-year career, presented at the School of Visual Arts in New York City.

Leafs by Snoop