LBTY: Liberty Beauty

Brand Identity, Packaging, Industrial/Product Design, Naming

A range of fragrances launching the LBTY beauty brand.

Liberty Beauty’s typographic LBTY logotype features letterforms taken from the main Liberty logotype, which was created from the lettering in the original sign that hangs above the Great Marlborough Street storefront.

Learn more about the project

A custom oversized cap covers most of the bottle including the label, maximising the area available for the Liberty print. This approach provides a unique identity for this line of high-end fragrances and hints at an overall design language for future LBTY product categories.

Learn more about the project

Typographic inspiration from the Liberty Archive

Typographic inspiration from the Liberty Archive

ERM

Brand Identity

A nature-inspired brand identity for the largest global sustainability consultancy.

LBTY: Liberty Beauty