Pentagram has designed the brand identity for Laylow Pictures, which borrows its moniker from the Notorious B.I.G. lyric ‘stay low and keep firing.’ Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Play The letters weave in and around iconic images from their documentaries, creating a signature that is instantly recognizable without distracting from the subjects of the films. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge